Denim icon. There are a multitude of fashion brands in the market, especially in the jeans market, however none achieve the iconic status and brand salience as Levi’s. The fortified and unique image of the Levi’s brand allows them to not only be the most recognised but dominate the jeans market from markedly more expensive competitors. Levi’s can be mentioned in the same breath as Diesel, Ralph Lauren, Calvin Klein and Evisu, and in certain parts of the world they are considered a luxury brand; in southern Europe and parts of Asia and South America they are regularly preferred to designer labels.
An icon imbues legendary, revolutionary, original and unique qualities that are fully recognised and accepted by a large audience. An icon is a revered figurehead that is truly respected and regarded as a leader of their element. An icon that effuses a heritage of innovation and originality through 150 years of social and economic change and still remains at the vanguard of its field becomes a personality and a part of one’s life.
On a global scale people look to Levi’s for authenticity, originality and dependability, in other words they see it as the ‘real deal’. Worldwide Levi’s is accepted as an American icon, an idea furthered by creative images of ‘the jeans that built America’ and the global audience put their trust into the Levi’s ‘institution’ that embodies history, innovation and expertise.
As one would expect from a leader, Levi’s justifies its iconic image by their hand in consistently setting new trends, re-designing the marketplace and raising the benchmark for quality and satisfying consumers’ needs. Respect is not earned cheaply, and an icon is nothing without it. Levi’s through their values in integrity, empathy and courage have ventured and developed a high ethical conduct and social responsibility; observed from the 1960 Levi’s integrated southern plant, the positive representation in their advertising of older, disabled, black and ethnic people, through to the Community Involvement Teams and the Levi Strauss Foundation. These initiatives are not overlooked by the socially and ethically aware audience that now exists and thus the worldwide respect and trust put into Levi’s is regularly consolidated.
Another fact that confirms Levi’s iconic status is its longevity in remaining the most popular and respected denim brand that people want to be associated with. The history illustrates this: the 1950s Hollywood movies depicting the ‘biker boys’ cool image, the 70s Levi’s wearing ‘Saturday Night Fever Culture’, clothing the U.S Olympic team and the ‘Blues 501′ popularity in the 80s, and the cutting-edge unforgettable communications of the 90s up to the current day. Original creative ideas like ‘Laundrette’, ‘Flat Eric’, ‘Clayman’, ‘Twist’ and ‘Odyssey’ represent milestones in solidifying the global Levi’s appeal and raising its position up on a pedestal, akin to the status of an icon.
Endorsed by history and consolidated by the unique encapsulating imagery and communication by the advertising medium, Levi’s has ceased to be a mere fashion brand and has become an international symbol of continuous innovation, quality and dependability. Henceforth considering the range of appeal, from cowboys to skaters, and the depth of its global status, it remains very difficult not to accept Levi’s as the denim icon.
Mono Ghose MA (Hons)
Mavericks Executive Account Director/Partner
Isn’t it frustrating to go through racks of clothes in your cupboard, only to find that there’s nothing in there that really make you look good?
Is it your body shape that’s wrong or are you picking clothes that are just wrong for your figure type?
I believe the latter is more likely to be true. Here’s how you can revamp your wardrobe so everything in it suits your figure type.
Set aside all the clothes that don’t fit you anymore. Weed out from your closet, anything that’s worn out, faded or totally out of style. Take a look at what’s left.
Go through each and every item. Does it flatter you?
Be ruthless. If the answer is no, or it would if only….
Throw it out.
Look again at the dwindling pile of clothes. These are the ones you’d keep
and wear. The rest? Give them away.
From this point on, make it a rule that you only get clothes that flatter
your figure.
What would flatter your figure?
Get a measuring tape.
Measure the width of your shoulders (widest part) and write that down.
Measure the widest part of your hips and write that down.
Which is wider, your shoulders or your hips?
If your hips are wider, you’ve got a pear shaped figure.
If your shoulders are wider than your hips, you are top heavy.
If both shoulders and hips are of about the same width, you’ve got an hourglass figure.
The writer is the webmaster of http://www.cheap-designer-clothing.net
For a pear figure, check out http://www.cheap-designer-clothing.net/pear-figure.html. For a top heavy figure, go to
http://www.cheap-designer-clothing.net/topheavy.html.
Summer time allows even the grouchiest of individuals to shed their dark feelings and enjoy the warmth and sunshine. If you are planning your summer wardrobe, look to include brightly colored, hot fashions that mimic the looks and feel of the great outdoors. Do not forget to add fantastic footwear to your summer time wardrobe, as you can finally swear off shoes and treat your feet to sumptuous sandals for the rest of the summer season. Since summer time is usually vacation time for many individuals, also take this time to plan your vacation wear so that you will be prepared regardless where you spend your holiday.
The first key of super summer fashion is a great pair of Capri pants or cropped pants. Shorts have fallen by the wayside, as most individuals venture into warmer weather in a super hot pair of Capris. Consider buying vibrant colors of Capri or cropped pants and painting them with a killer pair of heeled sandals. For individuals who are a bit more traditionalist, find khakis in crisp white or khaki that can be worn with almost any color under the sun without causing your to overheat in the sun!
Tops are a must have for summer fashions, with everything from fluttered sleeved, frothy, feminine creations that are sweet and subtle or spicy colored halter tops that make the sultry nights even hotter. You will need more tops in your summer wardrobe than in any other season’s wardrobe simply due to the weather. You may be able to wear a sweater a couple of times during the winter before it needs to be cleaned, but you will find your summer time tops will not last the season unless you have enough in your rotation.
When it comes to shoes, summer time kicks are by far the sexiest of any other season. Old fashioned flip flops or thongs are all the rage, as you can give your feet a rest from teetering in super high heels. Summer time heels are especially great and available in all varieties of juicy colors. The kitten heel is particular excellent this time of year, when you may be walking over uneven surfaces and may be unable to wear the sky high stilettos. This is especially great if you are planning on heading off on a great vacation, that you will need suitable walking shoes, but still want to look sexy.
Bridget Allen has worked for many years in the fashion industry, at a senior level, and she has written an amazing, totally free fashionista minicourse that will thrill, entertain, and most importantly educate you about what you absolutely need to know about fashion.
Get the free course “Fashionista Essentials” ==>http://www.i-stylish.com Click here now!
Tags: beauty, clothes, clothing, fashion, style